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The Creative Minute
🎙️ Welcome to The Creative Minute! A podcast for the multi-passionate millennial who’s obsessed with personal growth, creativity, and entrepreneurship.🙋🏻♀️ My name is Shana, and I’m a super nerd about all things content and marketing!In this space we are unscripted and loving it 🔥 sharing stories, tips, and actionable steps that will help you get from where you are now - to where you want to be.😎 We’re talkin’ - how to chase after the best and most authentic version of yourself - in your life, business, relationships and more!So pull up a seat 🪑 and let’s have a brunch-style chat 🥂about:💜 Business💜 Creativity💜 Mindset💜 And all the weird stuff in between that makes up lifeLet’s get into it!
The Creative Minute
25 // [INTERVIEW] The Ultimate Guide to Growing Your Business Using LinkedIn with Caroline Pennington
Want to take your business to the next level using LinkedIn? In this episode, LinkedIn expert Caroline Pennington shares actionable strategies for building your personal brand and attracting high-ticket clients on the platform. Whether you're just getting started or ready to optimize your presence, Caroline’s advice is practical, proven, and easy to implement. You won’t want to miss this episode, friends!
Here's what you'll learn:
- Why LinkedIn is more relevant than ever for entrepreneurs and service providers
- How to create engaging posts and the best content formats for LinkedIn
- The optimal posting cadence and what types of content to share each week
- Tips for building community and leveraging engagement for growth
- Strategies for networking, landing clients, and even getting featured in top publications—without paid ads
Don’t forget to subscribe for more practical business and content creation tips!
Episode Links & Resources:
- Follow me on Instagram!
- Want help showing up confidently in your brand? Snag a spot in my Confident on Camera Mini-Course!
Connect with Caroline!
Subscribe to her newsletter on how to leverage LinkedIn.
What’s in this episode:
00:00:00 – You’re listening to The Creative Minute with Shana Yurko!
00:00:50 – Why LinkedIn is Important Right Now
00:03:01 – Introducing, my friend, Caroline Pennington
00:03:50 – Caroline’s LinkedIn Backstory and Expertise
00:07:26 – First Steps to Building a Personal Brand on LinkedIn
00:09:30 – Best Types of LinkedIn Content: Video & Thought Leadership
00:10:20 – Posting Cadence and Engagement Tactics
00:14:21 – Community and Algorithm: Engaging on LinkedIn
00:16:27 – Hardest & Most Rewarding Aspects of LinkedIn
00:20:22 – How to Acquire Clients Without “Pitch Slapping”
00:25:36 – Building Resilience: Overcoming Rejection on LinkedIn